We have had great success with Connectivity. We have grown from 44 restaurants to over 300+ restaurants with Connectivity’s help.
Chris Tomasso- President, First Watch
The Challenge
First Watch Daytime Café is an award winning breakfast, brunch and lunch concept. Since 2014 Connectivity has worked as the AOR for FW on developing marketing and media plans for new restaurants opening, and established markets and franchise location growth. In 2014 FW acquired an Arizona based 20 unit restaurant concept, in 2015 FW acquired 114- unit restaurant in 20 states concept all awhile supporting their current 267 restaurants in 26 states with massive internal growth. FW needed a partner to maintain, increase and stabilize the FW brand as well as manage the massive growth in one years’ time.
The Solution
Each category received its own custom media plan based upon multiple factors such as the market, the brand awareness, conversion of brand and loyalty following of those brands. Allow some marketing plans may be similar in tactic, each location had an individual strategy executed on an individual level.
New restaurant openings:
Included a mix of traditional and digital with a lot of grassroots efforts that came into the market heavy for a specific amount of time before media mix was reevaluated and modified.
Conversion Markets
(transitioning from established restaurant concept to a First Watch location):
In many cases FW brand awareness is already established and transitioning the loyal customer base to becomes loyal customers of FW is handled in non-traditional ways. Proper reputation management and store level marketing efforts are crucial when directly converting an established customer base.
Established Markets:
Keeping brand awareness high in markets where FW has been established for at least a decade requires a multifaceted media mix. Staying top of mind baby boomers and millennials requires a strategic mix of top, middle and lower level media strategies and tactics.
The Results
Has been able to successful expand their corporate and franchise locations by over 91 locations since 1/1/2016.
We saw a sales increase of 60%-90% from campaign launch to end.
Established Markets:
We saw a sales increase of 14% in one month post media campaign launch.
We help provide media strategy services across traditional, experiential and digital platforms for clients across the USA and CANADA including

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