by Alexandra Benson | Aug 3, 2018 | Digital Marketing Strategy & Trends, Uncategorized
Facebook and Google accumulate nearly half of all online advertising revenue, making them the two biggest digital advertising platforms in the United States. Just last year, the U.S. online ad market expanded by nearly $12 billion and these two firms accounted for...
by Anthony Kershner | Jul 25, 2018 | Digital Marketing Strategy & Trends, Uncategorized
Social media is an integral aspect of our lives. Over the years, the way we communicate and share information has advanced. With these developments, it is imperative to stay updated on rising trends in order to execute successful marketing strategies. As brands...
by Anthony Kershner | Jun 27, 2018 | Digital Marketing Strategy & Trends, Uncategorized
We live an increasingly automated world. With the rise Siri, Amazon Echo, and Google Home, people enjoy the convenience of working with automated and interactive forms of virtual assistance. The introduction of chat-bots as a strategy for marketing and advertising a...
by Alexandra Benson | Jun 21, 2018 | Digital Marketing Strategy & Trends, Uncategorized
Anywhere the eye can see, it’s likely that it will see an ad. Yankelovich, a market research firm estimates that the average person living in a city will see up to 5000 ad messages in a single day while only about 12 will make a lasting impression. Marketers are...
by Sean Halter | May 23, 2018 | Digital Marketing Strategy & Trends, Uncategorized
It used to be that asking about attribution for traditional forms of media was met with a bit of a shrug. Some brands started adding call tracking numbers, QR codes and/or ad tags along with the hopes that google analytics could tell them something. Google was of...
by Mauro Orellana | May 22, 2018 | Digital Marketing Strategy & Trends, Uncategorized
GDPR, or General Data Privacy Regulation, is becoming a hot topic in the advertising industry, as its rules and restrictions toward the use of consumer’s personal data is limiting how organizations can use personal data for use in advertisements and ad-targeting. Even...
