by dijo rapheal | Jun 27, 2018 | Digital Marketing Strategy & Trends, Uncategorized
We live an increasingly automated world. With the rise Siri, Amazon Echo, and Google Home, people enjoy the convenience of working with automated and interactive forms of virtual assistance. The introduction of chat-bots as a strategy for marketing and advertising a...
by Alexandra Benson | Jun 21, 2018 | Digital Marketing Strategy & Trends, Uncategorized
Anywhere the eye can see, it’s likely that it will see an ad. Yankelovich, a market research firm estimates that the average person living in a city will see up to 5000 ad messages in a single day while only about 12 will make a lasting impression. Marketers are...
by dijo rapheal | May 23, 2018 | Digital Marketing Strategy & Trends, Uncategorized
It used to be that asking about attribution for traditional forms of media was met with a bit of a shrug. Some brands started adding call tracking numbers, QR codes and/or ad tags along with the hopes that google analytics could tell them something. Google was of...
by dijo rapheal | May 22, 2018 | Digital Marketing Strategy & Trends, Uncategorized
GDPR, or General Data Privacy Regulation, is becoming a hot topic in the advertising industry, as its rules and restrictions toward the use of consumer’s personal data is limiting how organizations can use personal data for use in advertisements and ad-targeting. Even...
by Josias Charles | May 21, 2018 | Digital Marketing Strategy & Trends, Uncategorized
It’s time to expand your marketing and ad campaign efforts to attract more customers. It’s important to create campaigns and strategies that seamlessly portray your company’s message and goals but also appeals to your target audiences. Deciding whether you should hire...
by dijo rapheal | Feb 8, 2018 | Digital Marketing Strategy & Trends, Uncategorized
With so many options entering the marketplace, it can be difficult to narrow down the best media agency for your organization – especially when media is one of the most important investments you may have to make. For the most part, decisions made during agency...
