WHO WE ARE

We invest in companies in the Data Science, Digital Media, Marketing, & Creative landscapes. Connectivity Holdings is focused on cultivating opportunities with those who strive to deliver transparent, measurable results for brands across the U.S. and internationally. We provide a national strength with a localized approach to each and every client we work with. We acknowledge that each location and each market requires its own media strategy and we execute localized plans on a local and national level.

National Strength, Localized approach
within the beverage industry.

EXPERIENCE

Youconnex and Sparx have continually partnered with Coca Cola Beverages Florida to help the brand leverage highly localized digital marketing initiatives for numerous local B2B partnerships. Campaign partnerships we’ve assisted with include the Saint Petersburg Grand Prix, The Player’s Championship, the Arnold Palmer Classic, ZooTampa’s Roaring Springs, The Tampa Bay Bucanneers, and more. Our work covers all aspects of promoting Coca Cola Beverages Florida in the biddable media space, including paid social, Google Ads, social influencers, display, and video and audio streaming.

Grand Prix

The Ask
To prompt engagement with an incentive offer for a 3-day race pass and encourage users to bring a Coke product to the race in order to receive an incentivized ticket price
The Strategy
We utilized the demographic info provided by the SPGP to create a custom audience while layering in a premium local publisher whitelist.
THE RESULTS
963 Clicks, 642,000+ Impressions (over delivered by 200,000+) , 55% Viewability

Arnold Palmer Invitational

The Ask
Leverage a social contest via Instagram in the Daytona-Orlando market.
The Strategy
Encourage users to enter to win tickets to the event by sharing a golf related photo and incorporate CCBF’s provided hashtags.
THE RESULTS
850,000+ Impressions, 582 Clicks, 548 Engagement, 424,700+ Unique Reach, 14 Sweepstakes Entries

The Players Championship

The Ask
Drive new Publix customers into participating Publix locations and prompt their engagement with the POS display and text-to-win program for a chance to win tickets to the event.
The Strategy
Utilizing a custom audience segment, we developed an audience based on an affinity for golf and a history of shopping at Publix and its top competitors (Kroger, Winn-Dixie, etc.).
THE RESULTS
310,000 impressions (over delivered by 205,000+), 40% Ad Viewability

Tampa Bay Buccaneers

The Ask
Encourage users to download the Bucs mobile app and scan special edition Coca-Cola cans to win tickets.
The Strategy
Boost organic social post to reach target audience members outside of regular page followers and increase engagement.
THE RESULTS
112,934 Impressions with a reach of 79,629. A CTR of 1.33% and 1,504 clicks

ZooTampa

The Ask
Encourage prospective ZooTampa goers to purchase the Coca-Cola 4-Pack of tickets online by promoting free ponchos to use on the new Roaring Spring attraction.
The Strategy
Use programmatic media initiatives as well as local “mommy bloggers” on social media to spread awareness of the Coca-Cola 4-Pack promo while partnering with ZooTampa.
THE RESULTS
956 programmatic clicks, 828,740+ programmatic impressions, 67,000+ social views

ADDITITIONAL AREAS OF EXPERTISE 

Digital – Social – Creative – Strategy – Traditional

YouConnex helps brands and agencies develop lead modeling, tag management, and data science integration for brands across the U.S., Canada, and internationally. Their New York office is a leader in developing and connecting clients with more than 100 partners in the data partnership space.
Sparx Search & Social has successfully managed over 4 million dollars in social and search across the U.S. and Canada. From big brands like Johnson & Johnson and First Watch, to more localized brands like Margaritaville and Empath Health, they implement the latest in paid, organic, influencer, and reputation management, with the reporting brands need to stay relevant in an ever-changing space.
Creativity MultiMedia provides dynamic creative in the digital space, across 20+ different platforms. With a team of seasoned designers, they can create almost any type of dynamic ad and video format needed in today’s complex digital environment – at speeds often unmatched by their contemporaries.
Connectivity Strategy is one of the largest independent media buying services in the U.S. They focus on helping marketing teams and agencies develop sound strategy across digital, traditional, social, and experiential spaces.

TRADITIONAL MEDIA

  • Flighting spots on radio and television to keep creative updated and lively while running in prime dayparts to ensure we are getting optimal coverage
  • Securing the best GRPs, cost-per-points, and added value opportunities offered while guaranteeing premium spot placement
  • Procuring high quality out-of-home inventory at favorable rates to showcase CCBF as potential consumers are on the move
  • Leveraging ticket promotions for upcoming events and special attractions with the local radio stations and media groups

Traditional mediums are far from outdated – they are essential and necessary to any successful strategy.

DIGITAL MEDIA

  • Creating custom data segments to target CCBF intenders based on their web behavior and purchase history
  • Ensuring fraud-free delivery and high site quality across gold standard inventory and premium publishers
  • Custom audience insight via tag management gives us the ability to track the consumer journey through the sales funnel from a single touch point
  • Retargeting users across their multiple devices to reinforce the brand name and create lasting impressions

Digital media capabilities allow us to serve CCBF ads to users who are actively searching for relevant content.

SOCIAL MEDIA

  • Developing a paid media strategy to reach core consumers through one of the most cost efficient mediums to reach your potential target
  • Using reputation management to help effectively increase the likelihood for positive consumer interaction
  • Managing and maintaining organic posting to enhance the connection between followers and the brand
  • Providing customized reporting to present insight on campaign trends and ensure we are moving in the right direction with our social approach
  • Creating social media influencer campaigns to create more brand buzz, reach younger audiences, and add authenticity to your sponsored content.

Social channels often transcend traditional media due to the visual and personalized nature of the product.

SEARCH

  • Targeting relevant keywords to improve page ranking and match with competitors
  • Developing organic search strategy in core markets to increase overall search real estate
  • Establishing CCBF as a key content provider in the space, and thus an industry expert
  • Establishing close ties with social media’s impact on organic ranking
  • Developing an SEM strategy to further improve rankings and brand equity.

Layering in search advertising completes the path-to-purchase cycle for most consumers.

WE HOPE TO HAVE THE OPPORTUNITY TO CONTINUE TO WORK WITH CCBF AND BECOME EXPERTS IN THE BRAND.