OUR STRATEGY FOR 2016

Life Changing Care

 

Using multiple screens/touch approach to brand the Empath name.  From cable television screens that narrow-cast within Pinellas County to major network affiliate television station screens that continue to be the stronghold in older populations; to on-line screens that are behaviorally targeted to individuals that have shown a propensity to engage with your business; this multi-screen approach is the best way to brand the Empath name in 2016. Reach will be attained both indoors and out, as out-of-home media like top rated radio stations with live endorsements and outdoor add frequency and credibility to the dominant video focus of this campaign. With the reach attained by the many screens and the frequency of radio and strategic outdoor we have created a winning combination for Empath Health with this plan.

SUCCESSFUL CAMPAIGNS

Overall reach for Radio, TV, Cable and Digital

ASAP CAMPAIGN
"HIV TESTING"

The media objective is to promote awareness of Empath Health’s services of HIV testing, prevention, service/support and case management for the LGBT community while also driving traffic to the ASAP web page.

SUCCESSFUL CAMPAIGNS

DIGITAL CONCEPTS EXPLAINED

PROGRAMMATIC

EVENTIFICATION

VIEWABILITY

BEHAVIORAL VS CONTEXTUAL

PROS AND CONS OF TYPES OF MEDIA

THANK YOU