WHO WE ARE

At Connectivity, we like to provide national strength with a localized approach. We provide clients a customized approach to strategy and media that takes into account that people still want to buy from brands they know, like and trust – what has changed is how you connect to them!

STRATEGY + PLANS

OUR STRATEGY

This year’s strategy is wrapped around ensuring that we can create efficiencies and more hyper-targeted approach to each individual location whether it be a new restaurant opening, mature market or conversion location.

 

Each location has a customized media plan to suit the needs from market-to-market.  This often includes traditional media, digital and experiential to ensure we find just that right mix of mediums to deliver results.

 

Market and industry benchmarks, cost negotiations and added value take place in every media recommendation.

SUCCESSFUL CAMPAIGNS

In 2016 and 2017 we ran media in both Phoenix and Tucson.  In 2016 we created plans that were wrapped around our conversion strategy.   Each individual location was given a media plan unique to its conversion/opening date, geographic location and relevant media options.  Sales and traffic data aligned with media execution below shows how the media directly affects traffic and sales. 

In 2017 our campaigns were to continue with brand awareness campaign and increase sales looking at the market as a whole instead of conversion strategy.  Taking what we learned from 2016, we developed a media mix that was a base of digital with flights of traditional media.   Results were significant sales increases in both Phoenix and Tucson.

MEDIA RECAP

  • Alpharetta –Kennesaw
  • Gaithersburg
  • Largo
  • Lexington
  • Orlando
  • Sea Ranch
  • Deerfield
  • Snellville
  • Louis
  • Cincinnati
  • Columbus
  • Tarrant
  • Thunderbird
  • Tramanto
  • Walden
  • OSU
  • Gunbarrel
  • Bowie
  • Nashville
  • Phoenix
  • Tampa
  • Ancala
  • ASU
  • Birmingham
  • Camp Bowie
  • Carefree
  • Carothers
  • College Station
  • Tucson
  • Union Hills
  • Val Vista
  • Champion Forrest
  • Fairfield
  • Pearland
  • West Pointe
  • Crossroads
  • Dallas
  • Dobson
  • Fiesta
  • Flower Mound
  • Frisco
  • Fulton Ranch
  • Greystone
  • Happy Valley
  • Hayden Park
  • Hilton Village
  • Vestavia
  • Williams
  • Wynnewood
  • Gilbert
  • Bandera
  • Blanco
  • Summerfield
  • Hoover
  • Murfreesboro
  • North Richland Hills
  • Old Hickory
  • Park Central
  • Plano
  • Price Plaza
  • Ray of Phoenix
  • Richardson
  • Rooney Ranch
  • Speedway
  • Price Plaza
  • La Fonterra
  • Northcross
  • Colonnade
  • Sunterra
  • Thousand Oaks

DIGITAL CONCEPTS EXPLAINED

DIGITAL CONCEPTS EXPLAINED

PROGRAMMATIC

EVENTIFICATION

VIEWABILITY

BEHAVIORAL VS CONTEXTUAL

THANK YOU