STRATEGY + PLANS FOR 2017

OUR STRATEGY

This year’s strategy is wrapped around ensuring that we can create efficiencies and more hyper-targeted approach to each individual location whether it be a new restaurant opening or conversion.

DIGITAL CONCEPTS EXPLAINED

PROGRAMMATIC

EVENTIFICATION

VIEWABILITY

BEHAVIORAL VS CONTEXTUAL

PROS AND CONS OF TYPES OF MEDIA

OUR RECOMMENDATION

Due to budget constraints, our recommendation for most markets will include a mix of print, streaming radio and digital opportunities. We feel that this will be the most cost-effective way to utilize dollars across multiple mediums, while also taking into account where our core consumers are currently spending most of their time.