STRATEGY + PLANS FOR 2017
This year’s strategy is wrapped around ensuring that we can create efficiencies and more hyper-targeted approach to each individual location whether it be a new restaurant opening or conversion.
DIGITAL CONCEPTS EXPLAINED
BEHAVIORAL VS CONTEXTUAL
PROS AND CONS OF TYPES OF MEDIA
Due to budget constraints, our recommendation for most markets will include a mix of print, streaming radio and digital opportunities. We feel that this will be the most cost-effective way to utilize dollars across multiple mediums, while also taking into account where our core consumers are currently spending most of their time.