DRIVING DIGITAL MEDIA

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Still spending big bucks in non-trackable, traditional media? Connectivity increases leads and sales while reducing costs and waste, in a completely trackable environment. Connectivity helps dealerships turn Auto Shoppers into Auto Buyers.

Connectivity turns Auto Shoppers into Auto Buyers with our Digital Media Programs

We use the power of data to identify auto shoppers online, across all of their devices. Our partners include Polk, Experian, V12, Edmunds, and many more powerful data aggregators. Data segments include brand, make and model, past purchases, in-market for auto purchase, vehicle type, and more. We use this data to identify the right people, at the right time, through all of their online experiences, ultimately driving leads to you.

We have access to hundreds of data segments that we use for targeting:

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Cross Channel
Targeted Approach

Once we determine the right audience, we use leading edge technology to target auto intenders across all the devices they use: mobile, tablet and desktop. This creates less impression waste and more effective audience engagement. We can also serve unique ads created for each device to help move potential customers further down the buying cycle.

We Work with LotVantage

LotVantage is the leading provider in digital marketing solutions for automotive dealerships. We work with more than 4000 dealerships to enhance their presence on local, national and social channels.
Their services include dedicated account management and ROI reporting.

Craigslist Syndication

Value Delivered:

+ Provides consistent exposure of inventory to dealer’s market
+ Maximizes budget through proprietary algorithm
+ Provides dealership with monthly reporting to prove ROI and drive decisions

Why we built this service:

Most dealerships know the importance of exposing their inventory on classified sites such as Craigslist. The problem is that listing ads is laborious for the dealership. LotVantage drives leads for the dealership, without any work required of the dealer. We ensure the dealership never falls short of their expected results, while freeing up time for employees to focus on selling or other projects.

LotVantage maximizes a dealer’s budget through our proven proprietary algorithm.

Craigslist requires dealers to pay for each ad posted. Our Craigslist subscription service allows dealers to set a budget and let ads flow throughout the course of the month. We service thousands of dealerships, which provides us with a tremendous amount of data that we use to ensure that dealerships have success on Craigslist. While other companies and dealerships assume they know where, when and what to post on Craigslist, LotVantage lets data drive posting decisions.

Control

For dealers who are looking to control their inventory posts, we allow them to go and schedule posts throughout the month and also provide them a handsfree settings page to post inventory according to the parameters they set, such as days of the week, inventory types, and prices. Dealers are provided an ROI report at the end of every month, in addition to a list of top lead generators at a local level to help dealers with purchasing and trade decisions.

Social Media Presence Manager

Value Delivered:

+Provides consistent exposure of both content and inventory to dealer's Facebook & Twitter pages
+ Gain access to the latest Social Media content and news
+ Post dealer's entire inventory via inventory applet

Why we built this service:

Now more than ever, a vibrant and active social media presence is critical for a dealership. However, we know that it is a full time job for a dealership to find interesting, relevant content to engage with potential buyers online. LotVantage solves this problem by delivering the right combination of relevant content and inventory postings to effectively engage Facebook consumers. Our product builds up a dealer’s page audience to increase exposure, brand loyalty and overall conversions.

How it works

We select content that is relevant for each dealership. Our team helps dealers narrow down a specific content marketing strategy. We offer a simplistic approach to managing the volume of postings and the schedule they want to follow. Our content network grows daily and we ensure that there is a depth of industry relevant news and brand related content that consumers want to read and share. .

Control

We provide a dashboard that summarizes the results for a dealer in an easy to read format. Here dealers can see how many posts are going out and what type of engagement they are getting. Dealers can easily track likes, shares and comments for previously posted content. If a dealer wishes to put an additional ad-spend to grow their presence or boost posts, LotVantage can manage that for a dealership, as well.

eBay's New Premier Placement Package

We provide access to eBay's new PPP program.

Why they built this service:

Premier Placement Package has been engineered to provide as much automation as possible, so dealers can focus on selling vehicles. When needed, dealers can take over control to remove vehicles when sold, or post that creampuff they just took in on trade.

Match your lot on eBay Motos:

With Premier Placement Package a dealership purchases the amount of parking spaces that fit their budget. These spaces will always be filled with national Buy-on-site listings. 5 Spots can expose over 30 vehicles to a national audience over the course or the month. All of a dealer's vehicles will be visible to local buyers in their market via classified listings and in your dealership's eBay Motor store.

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Craigslist Syndication

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Social Media Manager

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eBay Placement

Other Targeting Tactics Include:

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