I think one of the most exciting things for me this year at connectivity strategies, better chance to work with some family owned businesses, companies like Glass Doctor or One Hour Air, and with those kinds of companies, what they’re really looking for is just an understanding of how has the marketing funnel work these days.
You know, you’re used to be able to just, you know, buy some radio and do some newspaper ads and people would call, but it just doesn’t work that way anymore. And you know, you have to have a better understanding of not only traditional media but digital media.
You’ve got to understand how google plays really into everything that we do. A how to search work, how does a social work on how all the pieces kind of worked together. And I think we’ve really done a great job in kind of helping those kinds of clients and understand how you put it all together to make it work.