Tune In! Social Listening Tools are the Buzz
Social media is an integral aspect of our lives. Over the years, the way we communicate and share information has advanced. With these developments, it is imperative to stay updated on rising trends in order to execute successful marketing strategies. As brands...
Chatbot Domination: A Rising Marketing Strategy
We live an increasingly automated world. With the rise Siri, Amazon Echo, and Google Home, people enjoy the convenience of working with automated and interactive forms of virtual assistance. The introduction of chat-bots as a strategy for marketing and advertising a...
Attribution Is All That Matters
It used to be that asking about attribution for traditional forms of media was met with a bit of a shrug. Some brands started adding call tracking numbers, QR codes and/or ad tags along with the hopes that google analytics could tell them something. Google was of...
How GDPR Is Changing the Advertising Industry, For Better or For Worse
GDPR, or General Data Privacy Regulation, is becoming a hot topic in the advertising industry, as its rules and restrictions toward the use of consumer’s personal data is limiting how organizations can use personal data for use in advertisements and ad-targeting. Even...
How Should You Decide Which Media Agency to Work With?
With so many options entering the marketplace, it can be difficult to narrow down the best media agency for your organization – especially when media is one of the most important investments you may have to make. For the most part, decisions made during agency...
Marketing trends to keep you ahead in 2018
Marketing trends to watch in 2018 The way to reach your consumers is always evolving and changing. Learning these new ways and strategies to reach them could take time, so why not get a feel for them before the New Year? Staying ahead of the trend allows you to stay...